For Essay # 4 I found an old vintage ad for coca cola. This appealed to me because of the writing and how easy it was to relate to it. I originally chose an ad for a smart phone but realized it wasn’t for me because I don’t like smart phones and wouldn’t be able to relate or say what appealed to me. I liked the ad because it represented joy and happiness by the moment it captured in the advertisement. I also love coke it is my favorite soft drink and I feel the ads are always joyous and uplifting. The appeal that worked on me was escape because the ad took place on a beach. The people in the ad looked so tan and relaxed even as they were getting hit by a wave.
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